Full Force Media launches with Destination Tamworth as founding client

A new PR company has launched with Destination Tamworth as its founding client.

Full Force Media was founded by Jill Stewart and Scott Mcilveen who come from the TV and music industry.Stewart spent six years at regional pay TV broadcaster Austar as consumer PR manager while Mcilveen spent 15 years with Sony Music. Stewart was also formerly manager to country music artist Adam Brand.

The company will be the PR and media liaison for Destination Tamworth’s largest event, the 2013 Tamworth Country Music Festival, which attracts over 60,000 people every year.

Stewart told Mumbrella: “We’ve mixed in a Sydney entertainment industry for a long time but we feel our strength is with bigger regional players. It’s a big win. We’ve only been going for about three months and this is our first major win but we’ve got others on the horizon.”

Full Force Media will also work on the Country Music Awards, held during the festival, as a separate brief.

The festival takes place in January.


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