Full program for Mumbrella CommsCon 2024 announced

February 20, 2024 8:00

To wrap up the full program for Mumbrella CommsCon 2024, the final two sessions – one focusing on the volatile topic of ‘wokeism’, and the other on how public relations can evolve in a Gen Z-run world – have been announced.

With the new-age saying “go woke, go broke” continuing to incite thought pieces and sometimes vicious debates online, there’s always been a question of whether brands should embrace the idea of wokeism or keep it at arm’s length.

The session ‘Is Woke Really Broke? What Comms Pros Need to Know About “Wokeism” in 2024’ will tackle the subject head-on, with a distinct focus on the present day communications industry.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.