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Funds management business Magellan highlights all the ‘world’s best’ Australian’s use everyday

Funds management business Magellan Financial Group has launched its first major ad campaign since appointing 303 MullenLowe and Mediahub encouraging Australians to ‘invest in the world’s best’.

Created by 303 MullenLowe, the 60 second commercial introduces Marcus, a man who uses German trainers, Californian earphones, a Scottish dog, an American card and has an Italian coffee machine.

“Unlike the rest of his life, none of his investments are international, you buy the worlds best so why not invest in it,” the voiceover says.

Richard Morgan, executive creative director at 303 MullenLowe, said in a statement: “Despite 97% of the world’s listed and most iconic companies being based overseas, most people tend to focus their investments primarily in Australian listed companies.

“We wanted to open people’s eyes to the irony that whilst people choose the best brands from all over the world every day, their purchasing behaviour doesn’t match their investment behaviour.”

  • Client: Magellan Financial Group
  • Agency: 303 MullenLowe
  • Executive Creative Director: Richard Morgan
  • Creative Directors: Adam Whitehead & Sean Larkin
  • Managing Partner and CSD: Tony Dunseath
  • Business Director: Meredith Raskopf
  • Media: Andrew Livingston, Managing Director, Mediahub
  • Media: Phil Ely, Head of Communication Planning, Mediahub
  • Head of TV: Sean Ascroft
  • Production: Goodoil Films
  • Director: Dylan Harrison
  • Executive Producer: Sam Long
  • Producer: Catherine Warner
  • DOP: Danny Ruhlmann
  • Post production: Alt VFX
  • Sound: Sound Reservoir
  • Music: Nylon
  • Editor: David Whittaker (ARC Edit)
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