F.Y.I.

Furphy celebrates AFL Grand Final with brand work via Thinkerbell

More topical Furphy work has been unveiled to celebrate the AFL footy season final, brought to life via Thinkerbell. The Furphy Ball Cap is a simple visual combination of an AFL football and Furphy’s bottle cap.

The announcement:

This weekend, AFL fans across the country are bracing themselves for the match between Geelong and Sydney, the first time these teams have found themselves in the Grand Final together.

The new work also weaves Furphy’s iconic brand sign-off into the headline ‘Here’s to an Unbelievable footy finals.’

The creative is supported across OOH, print, radio and digital OOH across its native state, Victoria, live this week to celebrate the upcoming footy finals.

In 2019, Thinkerbell and 72 and Sunny were added to parent company Lion’s creative agency roster.

Credits:

Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM
Production: Limehouse

Credit: Thinkerbell

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