Future of Media video: The Future of Media Owners
Mumbrella asked 11 Australian media and marketing leaders to share their thoughts on several topics. In the second video in the series they discuss what media owners should do to promote business sustainability.
In this short video, leading figures in the Australian media and marketing community discuss what media owners can do to maintain profitability and sustainability in an endlessly changing technological landscape, and what the media landscape holds.
Industry leaders polled: James Wright, group COO, Havas Worldwide; Jeff Rossi, global head of business marketing, Spotify; Nicole Sheffield, CEO, NewsLifeMedia; Suzie Shaw, MD, We Are Social; Al Crawford, executive planning director, Clemenger BBDO; Matt Gain, head, Audible Australia and New Zealand; Matt Tindale, director, marketing solutions AU & NZ, LinkedIn; Megan Brownlow, executive director, PwC Australia; Clive Dickens, CDO, Seven West Media; Matt Kendall, head of strategy, One Green Bean; and Cindy Gallop, founder, If We Ran the World and Make Love Not Porn.
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The classic upside down edit.
Why wasn’t the most profound scene put first? Cindy Gallop, how brilliant? 80% of what I just saw was edited jargon, but the comments progressively become more interesting.
Is this the new format now?
Oh Cindy, why make this about gender equality?
A good media owner will recognise and promote good content, whether its been created by a man, a woman or like most regularly shared content, a cat.
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