Future of Media video: Walled Gardens

Mumbrella asked nine leading practitioners in the Australian media and marketing industry to share their thoughts on several topics. In the first video in the series they look at the impact that walled gardens are having on the industry.

The rising power of digital players like Facebook, Google and Snapchat has led to questions over the impact of the ‘walled garden’ they create, limiting access to data and scrutiny from third party auditors.

In this video some leading lights in the Australian media and marketing community discuss the issues and how these issues will play out.

Industry leaders polled: Nicole Sheffield, CEO, NewsLifeMedia; James Wright, group COO, Havas Worldwide, Clive Dickens, CDO SevenWest Media; Al Crawford, executive planning director, Clemenger BBDO; Ava Lawler, CEO, Weber Shandwick; Matt Gain, head of Audible Australia and New Zealand; Suzie Shaw, CEO, We Are Social; Matt Kendall, head of strategy, One Green Bean; and Kim Williams, media executive.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.