News

Gap closes between Nine and News websites, Nielsen rankings find

News.com.au’s unique audience share has slipped 8%, leaving 620,000 unique visitors between the website and its closest competitor, nine.com.au.

While it still holds the top spot in the Nielsen digital news rankings, news.com.au reported a unique audience of 5.302m for June, down from last month’s audience of 5.783m.

Nine.com.au, which remains in second, reported a unique audience of 4.682m (down 1%).

As a result, news.com.au and nine.com.au, which had 1.056m unique visitors separating them last month, are now separated by 620,000 unique visitors.

News.com.au and nine.com.au were not the only websites to lose unique visitors, with five of the six top news websites losing a small portion of their audience.

ABC News Websites fell 2.5% to 4.495m, smh.com.au’s unique audience was 3.750m (down 1%), and The Guardian dropped 7% to a unique audience of 2.711m.

The only news website which remained stagnant was Daily Mail Australia, which reported a unique audience of 3.058m.

Despite a successful month in May, BBC fell 10% in June to a unique audience of 2.340m.

Due to international events – including a terrorist attack at Ariana Grande’s concert on May 22 – BBC climbed 16% between April and May, however the latest result saw the website slip from seventh to eight place in the digital rankings.

Yahoo7’s News websites climbed 2% to placed seventh, with a unique audience of 2.572m.

The Herald Sun’s unique audience was 2.291m (down 1%) while The Age returned to the top 10, with a unique audience of 2.211m (up 2%).

Buzzfeed Australia reported a 15% drop for the month, down from 1.788m unique viewers to 1.5m, while Mamamia slipped 4% to 1m.

The Australian declined 7%, with a unique audience of 1.5m, while the couriermail.com.au fell 9% to 1.6m.

Huffington Post, recently rebranded to HuffPo, fell 16% to a unique audience of 1.6m but The New Daily reported a 2% month on month growth, with a unique audience of 1.2m.

Mashable’s unique audience grew 3%, to 321,000 unique audience viewers.

May results: BBC climbs 16% in Australia as international events dominate in month of May, reveals Nielsen rankings

April (amended) results: Nielsen says digital news rankings for April were wrong, and Guardian didn’t beat Daily Mail after all

March results: ABC News claims second place on Nielsen Digital News rankings as Nine.com.au falls into third place

February results: Daily Telegraph grabs ninth place in Nielsen news rankings as News.com.au builds on lead position

January resultsFairfax Media’s SMH.com.au climbs back above 4m in January as News.com.au holds top spot in news rankings

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