Gatorade switches from DDB to Whybins

Tim Burrowes

January 11, 2013 9:48

Whybin\TBWA\Sydney has won the creative account for sports drink Gatorade.

The account was previously held by fellow Omnicom agency DDB Sydney.

“TBWA are the Global Gatorade agency so it will be exciting to bring Australia in step with our Global business. We look forward to a new era on Gatorade and our partnership with Whybin\TBWA Sydney”, said Kim McConnie, marketing director for Pepsico Beverages.

Whybins CEO Paul Bradbury said: “Gatorade is a legendary brand with a very relevant story to tell. We are very excited and honoured to be able to continue that story”.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.