Gay and lesbian publisher Evolution launches Sydney newspaper

Can you check your facts first before publishing Mumbrella? Are you saying that 1 in every 2 Australians reads free gay newspapers? That’s laughable.

Evolution add up the number of unaudited papers they print each week, in this case they say they have a readership of 180,000 a week, and then multiply it by 52 weeks a year to arrive at the 9.5million “combined annual readership”. Come on Mumbrella, you print this?

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great – it’s about time the glbt community got a publication that’s not just about what club nights are on…

looking forward to it!

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Very bold (or foolhardy) taking on the established Sydney Star Observer, I would have thought.

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Gr8. Another piece of street trash that is narrow-focused and hits the “whole world” of gay – in the ghetto. I guess, according to Evolution I’m not Gay because I don’t live in that ghetto.

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Not being gay it’s hard to comment, but do gay people need an entirely separate publication? I actively avoid publications targeted to my gender or any other demographic status, and seek those that match my interests. “Being gay” is surely not an interest, but a state of being.

There certainly needs to be progress made in gay rights – in particular it’s high time “secular” Australia kicked the priests aside and allowed gay people to marry – but this can and should be done through the mainstream media. It is beyond disgusting and disgraceful that this discrimination still exists.

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are they “adding” to their GAY titles or will this be a mainstream publication? I hardly see the need for another sydney gay paper, when the one they already print has minimal distribution (cant find it past four points on oxford street )

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@Anon – the quote says “according to the publisher”. Anyone in the industry knows what combined readership means, and we also know what spin means… I don’t think it’s too much for Mumbrella to expect a certain level of knowledge from their readership. It’s not being stated as fact…

@anon1 – according to the publishing industry interests and gender aren’t mutually exclusive and Gay & Lesbian publications function the same as “women’s interest” and “men’s interest” sections of a newsagency. DIscrimination in this sense is somewhat irrelevant: I don’t want to “read” RALPH magazine, and I don’t expect heterosexual men to want to “read” DNA!

@Matt – agreed!!!

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This is a good thing. The gay and lesbian community has been lacking a true newspaper for about two years since the Sydney Star Observer decided to [*god only knows why?] morph from being the great newspaper it once was into a non-newspaper-non-magazine trashy piece of nothingness.

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What a barf! 9.5 million readers …. adding up the ‘publisher claimed’ readership of each week for each publication hardly makes this a reputable claims.
I’ll be keeping my ad spend with the Sydney Star Observer – at least it audits is print run and distributes all over Sydney and NSW, not just at a few select locations on Oxford St.

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9.5 million readers – Eevolution are well known by all in the gay community and in many businesses that have been (edited by Mumbrella for legal resons)!!

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Lets just hope it really does offer an alternative to SSO and SX. Some serious editorial would not go a miss. But why limit its distribution to what “was” the gay area of Sydney, the LGBT community is far more dispersed than Oxford St

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