GAYTMs only winners for Australia in PR Lions
The GAYTM campaign from Whybin\TBWA Melbourne and Eleven PR is the only Australian campaign to pick up metal in the PR category at Cannes this year, despite ten campaigns making the shortlist.
The colourful cashpoints, placed around Sydney for Mardi Gras in January, got two Silver Lions, with the Grand Prix going to the US Chipotle Mexican Grill The Scarecrow campaign.
However, Australian juror Claire Salvetti, managing director of Mango, said the results show a rise in quality of entries from around the world.
“This was not about work weak entries,” she added. “We had a really tough time trying to choose which entries won medals, because there were many deserving ones they didn’t quite make the Gold, Silver and Bronze.”
Nice. Thanks Claire. Great to have you representing over there. The submission and cumulative points system at Cannes actually makes it very difficult to share ownership of a campaign, which is why I think so many agencies fall under the radar. Mumbrella Awards are actually pretty good at encouraging joint entries.
Well written Claire and well done Rob.
I’m especially happy to see a campaign like GAYTM that so well represents a unique facet of Sydney life and thus a part of Australian culture on a world stage, in contrast to some of our less enticing exports – Sir Les Patterson, Crocodile Dundee, Julia Gillard et al.