Ad agencies rule again as Australia grabs ten PR Lions nominations

TAC's Ungiven Gifts

TAC’s Ungiven Gifts

The PR category at the Cannes Lions is once again dominated by advertising agencies for Australian entrants, with ten campaigns in contention for metal in the increasingly competitive category.

Whybin\TBWA Melbourne is celebrating after  its GAYTMs campaign for ANZ Bank got another three nominations, as the campaign, which saw eight ATMs in Sydney glammed up for the Sydney Mardi Gras, picking up three nominations in the Direct and Promo and Activation categories earlier on.

Other repeat appearances come from Ogilvy Melbourne for its Dope campaign for Yarra Valley Water, Grey’s work for the Transport Accident Commission with Ungiven Gifts and McCann Melbourne’s Phubbing stunt for Macquarie Dictionary.

Making their debuts on shortlists this year are Banjo’s L&B Experiment for Best and Less, GPY&R’s shark-based film for Cronulla Sharks, JWT Sydney’s fancied I Touch Myself campaign and #SPC Sunday from Leo Burnett Melbourne.

Australian shortlisted agencies:

GAYTMs, Whybin\TBWA Group Melbourne / PHD Melbourne / Revolver / Will O’Rourke Sydney, ANZ (x3)

Ungiven Gifts, Grey Melbourne / The Pound Melbourne, Transport Accident Commission

Dupe, Ogilvy Melbourne / One20 Melbourne, Yarra Valley Water

The L&B Experiment, Banjo Advertising Sydney / Edelman Sydney / Syndicate Films Melbourne, Best & Less

It’s Feeding Time, GPY&R Sydney / VML Sydney / iKraal Cape Town, Cronulla Sharks

I Touch Myself, JWT Sydney / Hill & Knowlton Sydney / Collider Sydney, Cancer Council NSW

#SPCSunday, Leo Burnett Melbourne / Open Haus Paddington, SPC Ardmona

Phubbing, McCann Melbourne / Airbag Productions Melbourne, Macquarie Dictionary

Buy the Sky, Havas Worldwide Australia Sydney / Starcom MediaVest Group Sydney / Red Agency Sydney / Method Studios Sydney, Royal Flying Doctor Service

Attention Powered Car, JWT Sydney / Initiative Sydney / Adhesive PR Sydney / Finch Sydney, Royal Automobile Club of Western Australia

Shortlisted NZ agencies:

Tui Catch a Million, Saatchi & Saatchi NZ/ ApolloNation NZ, Tui Beer (x3)

Animal Strike, DDB Group New Zealand/ Mango Communications, Paw Justice (x3)

Tui Beer Plumber, Saatchi & Saatchi Auckland, Heineken New Zealand (x 2)

Alex Hayes in Cannes

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