Fairfax has announced a key new hire in its Media Metro division, with the addition of Anthony Rice in the new role of national sales director, products and audiences.
Rice was formerly at engagement agency Global Red as media director and Readers Digest as sales director.
The announcement comes a week after the appointment of Sarah Keith to the newly created role of head of print advertising strategy.
Rice will be responsible for building advertising sales across Fairfax Metro Media’s audience verticals which include Entertainment, Travel, Business and Finance, Fairfax Women’s Network, Sport, Mobile, Tablet and Food & Wine.
Rice said in a release: “I’m looking forward to making a strong contribution to the growth of Metro Media’s audience verticals. The new innovative products and growing audiences within each vertical have enormous benefit for advertisers and I’ll be seeking to maximise those opportunities.”
Rice’s appointment is effective immediately.