Geelong Advertiser editor Liam Houlihan to depart

The Geelong Advertiser’s editor, Liam Houlihan, will depart the company at the end of the year.

Houlihan, who was appointed to the role in January of 2016, will finish to pursue “new opportunities and the next adventure” in 2019.

Houlihan was appointed to the helm in early 2016

In his last 15 years at News Corp, Houlihan also worked at the Melbourne Herald Sun in various roles, and was appointed to the Geelong advertiser after Nick Papps joined the Sunday Herald Sun as editor.

He will be replaced by deputy editor Elise Potter, who was involved in key campaigns including the Geelong Advertiser’s 17th commemorative edition.

The new editor of Geelong Advertiser: Elise Potter

Today, Houlihan thanked all his colleagues for the last 15 years.

“I’ve had a ball working for News and with talented colleagues, I’ve made lifelong friends here and there’s rarely been a dull day,” Houlihan said.

“I look forward to welcoming Elise into her new role and know that under her mentorship, the Geelong Advertiser editorial team will continue to engage the regional community in Victoria with premium news, sports and campaign content.”

Peter Blunden, Victorian managing director, editorial, said Potter had a “strong news sense” and an understanding of what the community needs.

“Elise brings more than 20 years experience in the media to the editorship, including previous roles as editor of the weekly community title, the Geelong News, and editor and journalist with Leader newspapers,” Blunden said.

“She is a passionate and committed member of the Geelong and Bellarine Peninsula communities and her understanding of the Geelong Advertiser community and its audience is exemplary.”

He also thanked Houlihan for all his efforts with the team.

“I would also like to take this opportunity to thank Liam who has led the Geelong Advertiser team with great editorial skill, following a distinguished career in various writing and news management roles with the Herald Sun and Sunday Herald Sun,” Blunden added.


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