Bauer Trader Media’s Ged Bulmer to leave business

Bauer Trader Media’s motoring general manager, Ged Bulmer, will step down from his role at the end of the year.

Bulmer first joined Bauer Trader Media as managing editor, motoring, before being appointed general manager for the category in 2014. He is leaving to ‘pursue other opportunities’.

Bulmer joined Bauer Trader Media in 2013

In his time with the business, Bulmer looked after Bauer Media’s motoring brands, which include Wheels, Motor, Unique Cars and 4×4. He was also responsible for developing new revenues streams through sponsorship, advertising and the creation of new products.

Bulmer first joined the business after a long career in the motoring industry, where he worked as an editor of Wheels, Motor and Overlander magazines, and Carsguide, where he was managing editor for two years.

Terry King, Bauer Media’s general manager of publishing at Bauer Trader Media, thanked Butler for his “strong leadership and “great strategic direction”.

“Ged’s skills and expertise as a publisher have helped ensure Bauer’s motoring titles consistently delivered above-trend circulation performance and strong readership growth in successive Roy Morgan surveys,” King said.

“During his tenure, Ged’s influence extended beyond print and into our digital business, where he was a leader in developing and implementing new editorial systems and processes that have helped deliver the impressive audience growth we’ve achieved.

“We‘re obviously disappointed to see Ged go but he leaves Bauer Motoring in a strong position, having played a key role in our next big project, the launch of WhichCar TV, which goes to air on Channel 10 in mid-January,” he added.

Bulmer said his time at Bauer had been exciting, dynamic and rewarding.

“I’m immensely proud to have been able to mentor such a talented group of young editors, journalists, graphic designers and other publishing specialists – to have been able to pass on the skills of great magazine craft – while at the same time developing such a thriving digital business,” Bulmer said.

“There have been many highlights but some that stand out are the ongoing project to digitise the entire Wheels back-catalogue, effectively making 65 years of Australia’s richest archive of automotive content available for future publishing initiatives; the establishment of the Australian Motoring Awards, now regarded as the auto industry’s night-of-nights; and successfully navigating the transition from traditional publisher to a more diversified content creation business.

“It’s been a great ride but I’m now looking forward to spending some quality time with my wife and kids over Christmas and New Year, before embarking on my next venture.”

Bulmer’s last day is December 20.

His departure follows the exit of Bauer Media’s general manager of publishing, fashion, luxury, food and home, Fiorella Di Santo, who left one month ago. Bauer Media has also lost editors including Harper’s Bazaar’s Kellie Hush, Elle’s editor Justine Cullen, and NW and OK editors Lucy Walker and Mark Brandon.

It is not yet clear who will replace Bulmer.


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