Gelato Messina and Schweppes’ new collab delivers summer in a bottle
Soft drink brand Schweppes and gelato chain, Gelato Messina, have collaborated on a new range of drinks inspired by the latter’s tantalisingly icy products.
The limited-edition drinks pair the flavours of Messina with Schweppes’ fizzy beverages to keep drinkers cool as summer approaches.
There are three flavours to choose from: Passionfruit Lemonade Sorbet – a combination of passionfruit sorbet with Schweppes’ lemonade; Pineapple and Lime Sorbet – uses Schweppes’ fizz to elevate the tropical flavours of lime and pineapple; and Peach and Mango Sorbet – takes Schweppe’s signature “sparkle” and mixes it with mango and peach sorbet.
The range is available in participating retailers, and boasts three sizes for shoppers to choose from – 300ml, 600ml and 1.1L.
To mark the range’s launch, both brands are making the drinks available through “exclusive sampling events” in Melbourne and Sydney. Details of the events are available on @schweppesaus social media accounts.
“We’re thrilled to bring the iconic taste of Gelato Messina into the world of beverages through this unique collaboration. This partnership is a celebration of summer’s joy and nostalgia, delivered in a fun and unexpected way,” said Asahi Lifestyle Beverages’ general manager of marketing, Lauren Fildes.
“We’ve taken the classic bubbles everyone loves and infused them with a refreshing, indulgent twist that’s perfect for the warmer months. It’s Schweppes like you’ve never tasted it before.
“Consumers are seeking more engaging flavours, and this innovation delivers new options appealing to a younger audience.”
Gelato Messina’s head of brand and marketing, Sian Bishop, added: “We love finding creative ways to bring Messina flavours into new products. Seeing the sorbet inspired range come to life and be available to so many more people through a Schweppes partnership is really exciting for us.”
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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