The Los Angeles Tourism & Convention Board shows off LA’s culture in new platform
The Los Angeles Tourism & Convention Board (also known as Los Angeles Tourism) has rolled out its high-energy, culturally rich Fall 2024 campaign in several regions, including Australia.
Building upon its ‘Now Playing’ campaign, the tourism body’s multi-million dollar platform showcases the breadth of neighbourhoods the City of Angels contains, such as Leimert Park and Chinatown. It spins different variations of its tagline into short phrases, such as “Now Vibing”, “Now Exploring”, “Now Inspiring” and “Now Thrilling”, to touch upon Los Angeles’ “six key product pillars”.
These are pro sports and live events; outdoors and wellness; arts and culture; shopping and fashion; dining and nightlife; and attractions and studios.
