Gender equality: time to put up or shut the **** up at Mumbrella360

mumbrella360The contributors to one of the hottest debates of the year on Mumbrella are to appear at next month’s Mumbrella360 conference to discuss the lack of women in senior roles in the media industry.

peta southcombe




Among the panelists are Peta Southcome, marketing analytics manager at media agency Maxus, who triggered a furore in a piece – entitled Ladies could we shut the **** up? – she wrote suggesting that women should stop complaining about the lack of representation and focus on being as good as they possibly be at their jobs.

Also on the panel is Elly Michelle Clough, publicist from Belvoir Theatre, whose rebuttal – Why ladies shouldn’t shut the **** up – was also among the most commented upon of the year.



ian perrin


The pair will be joined by Ian Perrin, CEO of media agency ZO, who set the agenda in April when he asked why all the media agency bosses were male, while all their personal assistants were female.

The fourth panellist is one of the most successful women in the television industry, Anita Jacoby, co-founder of Zapruder’s other Films, the production company behind shows including The Gruen Transfer and Enough Rope. Jacoby left the company last year when it merged with Cordell Jigsaw to become CJZ.

When Mumbrella interviewed Jacoby in 2010, she said that the TV industry was still run by men, telling Mumbrella: “The industry is still dominated by males. It’s a bit like advertising – if we were to do a show that looked at television I’m sure we would be having quite a lot of male content there and not enough female voices in that mix. I would hope that it is changing but I think it is still really tough in certain areas.”

Mumbrella360 takes place at the Hilton Hotel in Sydney on June 5 and 6. Details of the program and how to book are available on the Mumbrella360 website.


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