The General Store wins Supercheap Auto

Retail agency The General Store has won Supercheap Auto in one of its biggest client wins to date.

The announcement:

Supercheap Auto, the much-loved auto accessories retailer has appointed retail specialist, The General Store, to its roster of agencies.

The General Store has been tasked with creative duties across advertising, loyalty, digital and in-store.

David Bauer, Marketing Manager at Supercheap Auto is looking forward to a productive partnership. “The General Store offers a unique combination of retail expertise and creative ambition, so we have very aligned values.”

Matt Newell, Strategy Partner at The General Store, is excited to be working with Supercheap Auto again. “I have done a lot of work with Supercheap Auto over the years, so it’s great to be teaming up with them again. They are incredibly impressive retailers.”

The General Store’s first work for Supercheap Auto is currently in production and leverages the retailer’s sponsorship of the Supercheap Auto Bathurst 1000, which is the V8 Supercars’ headline event. The work will break in early October.

Source: The General Store press release


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