George P Johnson Australia executive chairman Peter Rix steps down

Peter Rix, executive chairman of events and experiential giant George P Johnson Australia, is to step down after 14 years, with managing director Caleb Bush taking on his responsibilities, but not the chairman role.

Peter Rix stepping down after 14 years as chair of GPJ.

The move comes as the agency continues its transition from an events-based business to become a full service “experiential” agency.

Rix, who has worked on some of Australia’s biggest events ranging from the 2000 Olympic Games to NRL Grand Finals and the ARIA Awards, will remain as non-executive chairman until December.

Announcing the management transition, Robert Vallee, chairman and CEO of GPJ’s parent company ProjectWorldwide, said Rix had been pivotal in building relationships with a range of clients.

“Peter Rix has had a significant impact on our Australian business and been a guiding light to so many, both current and past employees, as well as our clients and partners,” Vallee said.

“Peter has led GPJ in the acquisition and retention of some of our strongest client relationships including Toyota, IBM, AWS, HIA, APRA and Oracle. His attention to detail and commitment to creative excellence has set an industry benchmark.”

Bush said Rix had also positioned the business for its next stage.

“As we look to the future, the Australian team has the talent and operational framework in place to build on our track record of growth and success and continue the next stage in our transformation from an events business to a full service experiential agency.”


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