Holographic POS advertiser Holoco opens first Australian office servicing Asia-Pacific
Advertising holographic company Holoco today opened its first Australian office, servicing the Asia-Pacific market, with point of sale (POS), events and showroom ad technology.
The German company introduces the first multifunctional 3D holographic advertising display catered specifically for the POS retail environment.
The release:
This innovative presentation platform brings products to life with 3D animation, utilising striking visuals giving customers the famous “stop and wow affect” unmatched by standard 2D digital screens.
Led by former Val Morgan Outdoor Senior Manager Experiential and founder and current Managing Director of The Media Shop Ronnie Navani, HOLOCO’s expansion into Asia-Pacific is set to challenge everyday in-store promotional tools.
“We’re thrilled to debut HOLOCO’s innovative holographic technology at today’s Mumbrella Retail Marketing Summit in Sydney. Holograms aren’t new, but HOLOCO’s niche POS specific multifunctional technology offers a retail focused solution for marketers looking to capture the eye of customers”, he said.
“Our systems are all about the wow factor, combining customer’s fascination for real-life products with a 3D holographic experience, creating a stunning visual animation around your product”, said Navani.
With a diverse international client portfolio that includes the likes of Gillette, Philips, Absolut Vodka and Sisley Paris, HOLOCO’s expansion into Asia-Pacific is expected to generate interest from some of the region’s leading retail giants.
Not only servicing the FMCG sector, HOLOCO’s largest ever custom built holographic display was specially produced for high performance sports car manufacturer Porsche, featuring a life-sized exhibit which was showcased at the world’s biggest auto show, the 2015 IAA Frankfurt Auto Show and again at the Frankfurt International Airport, Germany.
Recognised as the most awarded sales display in Europe with five Display SUPERSTAR 2015 Awards, HOLOCO launches as the only holographic display producer in the Asia-Pacific region that offers flexible system solutions tailored to the specific requirements of brands.
HOLOCO uses state of the art technology combined with special glass to serve its custom produced animations that appear as free floating around a real life product. Holograms can be integrated into a range of HOLOCO POS shelving systems, or in custom built life-size exhibits at events, marketing activations and showrooms.
A full service POS promotions solution for marketers and brands alike, the HOLOCO team will assist in all stages of concept ideation and production, creating a meaningful, visually appealing POS sales machine.
Source: Holoco press release
