‘Get almost, almost anything’: Uber Eats and Special launch new brand platform after 5 years

Kalila Welch

January 17, 2023 10:14

Uber Eats’ familiar ‘Tonight I’ll be eating’ platform has been shelved after a five year run, making way for the delivery platform’s new celebrity-spruiked positioning starring the Jenners, Abbie Chatfield, Shannon Noll, and Mark Philippoussis.

“Get almost almost anything” launched this week with a 60 second spot aired in Nine’s Australian Open coverage.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Abbie Chatfield Andy Morley Channa Goonasekara Julian Schreiber Kendall Jenner Kris Jenner Maddie Marovino Rob Frost special Tom Martin Uber UberEats

1 COMMENTS

1212 13 Feb 23

Back in the day there would have been dozens of comments here, some insightful, some stupid, lively debate, name-calling. it’s really a shame that the comment community and discourse is gone forever

I like the campaign btw

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