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GetUp parodies Government higher education ads with warning that ‘debt is here to stay’

Activist group GetUp has parodied a Government advertising campaign after labelling claims about higher education funding as misleading.

Campaigner Natalie O’Brien said the Abbott administration gifted the parody opportunity “on a silver plate” with its university fee deregulation ads which launched this week.

The GetUp version follows the same animation style and tone but delivers a starkly different message.

“We were appalled at how misleading the ad was,” O’Brien said. “The Government set themselves up for some great satire and handed the opportunity on a silver plate.”

The ad, that will launch on social media and was created by its in-house team in collaboration with the Motion Picture Company, is the latest execution of GetUp’s  higher education campaign which looks to expose the higher fees it says students will pay.

“We rapidly respond to issues and turned the ad round in 48 hours,” O’Brien said.

O’Brien said satire was a “great weapon” in its campaigning and helped to highlight the “ridiculousness” of the Government claims in an effective way.

“No one is buying what the Government is telling them,” she said.

The GetUp ad shows how university fees will rise by 30 per cent under Government plans “leading to $100,000 degrees”, while funding will reduce by 20 per cent.

“The Government will contribute 20 per cent less to higher eduction so they can spent it on ads defending their cuts to higher education,” the voiceover says. “Which means that debt in here to say for the rest of your natural life.”

Steve Jones

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