Get Up! launches Game of Thrones ad to explain Senate rules


Activist group Get Up! has launched a Game of Thrones parody online video to explain to young voters the rules of voting in the Senate, ahead of the upcoming federal election next month.

The online video was created by Motion Picture Company, which has also done some of Get Up!’s other election ads, and sees the group use similar characters to the popular television series to take voters through the mechanic of voting for the upper house.

“We did a lot of polling of the public and our members so we could learn about their understanding of the role of the Senate and it is quite clear is that in a number of cases people didn’t understand the role of the Senate,” said Get Up! spokesman Rohan Wenn, “And what better way is there to explain it than Game of Thrones?”

The video will run only online but Get UP! expects it to do well across social media given Game of Thrones’ cult following, especially with young people. “It won’t be running on TV just because of its length,” said Wenn “we expect it will do very well because of the show’s popularity.”

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