Giant mural of Nicole Kidman promotes new HBO show on Binge
The biggest handpainted portrait in the Southern Hemisphere has been created in promotion of Foxtel’s entertainment streaming service Binge and the launch of HBO drama series ‘The Undoing’.
The mural, located in Sydney’s Kings Cross, is an Olympic swimming pool-sized portrait of Nicole Kidman in her role as Grace Fraser in the series.
The mural is an initiative of creative agency Thinkerbell. This week it will unravel into a new image from the series.
Executive creative tinker, Tom Wenborn, said: “The underlying theme of The Undoing is that nothing stays hidden. Finding a way to demonstrate the twists and turns of the show on a massive scale has been a lot of fun.”
The series follows Kidman’s character, a New York therapist, who’s marriage to Hugh Grant’s character Jonathan Fraser is revealed to be not quite what it seems.
Binge executive director, Alison Hurbert-Burns, said the mural was a celebration of the success of The Undoing on the streaming service.
“We’re so excited to be able to share The Undoing with Australia. Not only is it some of the world’s best drama, but it stars Nicole Kidman – so we just had to do something big to celebrate the show in her hometown. And what better way to mark the year’s biggest thriller, with the biggest portrait Australia has ever seen,” Hurbert-Burns said.
“The psychological thriller has quickly become the most-watched show on Binge, drawing the largest audience of any show since we launched in May. This echoes the record results achieved globally since the series launched on October 26, which is why if you want to watch the world’s biggest shows, you need to have Binge.”
Kidman shared the image on her Instagram account last week, attracting the attention of her 7.2 million followers.
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Credits
Binge:
Executive Director – Alison Hurbert-Burns
Chief Marketing Director – Louise Crompton
Head of Communications – Asha Burns
Thinkerbell:
Creative Tinker – Elsa Caruso
Head Production Thinker – Grant Anderson
Head PR Thinker – Natalie Duncan
Lead PR Thinker – Tarah Miller
PR Thinker – Annabel Williams
Design Tinker – Jack Dinsmoor
Executive Creative Tinker – Tom Wenborn
Chief Thinker – Adam Ferrier
Production: Apparition Media
