Ritchies IGA relaunches loyalty program to ‘drive commercial results’

Ritchies IGA has overhauled its loyalty program in a move that will enable the retailer to deliver targeted offers and tactical campaigns.

The scheme, developed by TTC Global, features a mobile app and was described by IGA as a “significant step forward in how we do business and engage with our shoppers”.

It will provide customers with a range of member-only benefits including special offers, rewards, games and competitions.