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Ritchies IGA relaunches loyalty program to ‘drive commercial results’

Ritchies IGA has overhauled its loyalty program in a move that will enable the retailer to deliver targeted offers and tactical campaigns.

The scheme, developed by TTC Global, features a mobile app and was described by IGA as a “significant step forward in how we do business and engage with our shoppers”.

It will provide customers with a range of member-only benefits including special offers, rewards, games and competitions.

“It’s good for our customers and it’s good for our suppliers,” Ritchies IGA chief executive Fred Harrison said. “Key is the ability we now have to better understand what our customers need and want.”

IGA said the platform will enable it to strengthen engagement in and out of store and increase foot traffic through a “data lead customer-centric strategy”.

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