Gidget Foundation Australia encourages those suffering from post natal depression to ‘Start Talking’
Parental mental health support charity Gidget Foundation Australia is encouraging those suffering from post and perinatal depression to ‘Start Talking’ in its latest campaign.
Created by Naked Communications, the 30 second campaign shows a mother washing the dishes as she looks out the window at her husband and newborn son discussing how she doesn’t love the baby.
As the ad progresses it is revealed the mother is talking about her newborn son to a counsellor through her computer.
Jon Burden, executive creative director at Naked Communications, said the agency is “humbled” to bring this problem into the spotlight.
“At the heart, this idea was built on collaboration, working closely with psychologists to nail the dialogue. Steve and the team at Brilliant really brought our vision to life by delivering on the raw emotion that was needed. Hopefully we can spur families across the country to Start Talking’,” Burden added.
Arabella Gibson, CEO at Gidget Foundation Australia, said: “The launch of the ‘Start Talking’ campaign is a huge step for Gidget Foundation Australia and hopefully a huge step forward for families across the country accessing support.
“The passion and energy that Naked and Brilliant Films have brought to this project has been inspiring, and I think the work that they have created will have a huge impact on getting people talking about the epidemic that is PNDA.”
The campaign is running across subscription television and in cinemas.
Credits:
- Executive Creative Director: Jon Burden
- Art Directors: Bryce Waters and Jenny Tang
- Copywriters: Daniel Miller and Craig Adams
- Strategic Planner: Craig Adams
- Managing Director: Tim Kirby
- Account Director: Helen Adams
- Production Company: Brilliant Films
- Director: Steve Back
- Executive Producer: Stephanie Ceccaldi
- Producer: Stephanie Ceccaldi
- Post Production: David Mosqueda @White Chocolate
- Editor: Gabriella Muir
- Sound Design: Timothy Bridge @Sonar
- DOP: Tristan Milani
- Client: Gidget Foundation Australia
- CEO: Arabella Gibson
- Adviser/Clinical Psychologist: Christine Barnes
Linkedin
Brilliant & very powerful ad…
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