PM considers national ad campaign to sell carbon tax

Prime Minister Julia Gillard has not ruled out the possibility of a national ad campaign to extol the virtues of a carbon tax.

“On government advertising, from time to time we advertise to get necessary information to people,” she said in an interview with ABC Television yesterday [Tuesday 8 March]. “I’m not going to rule in or rule out government advertising in the future.”

The idea was rebuffed by Independent MP Tony Windsor, who said: “It would be a silly thing for the government to engage (because) there’s only a framework. Without targets, without a price … they put the cart before the horse a bit here.”

One insider at a government roster agency said that they had received a number of calls from civil servants to discuss the possibility of a carbon tax ad campaign. “Something has to be done,” she said. “There’s so much confusion.”

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