Gillard’s rise smashes records for Australia’s news sites

SMH_Rudd_home_page_MumbrellaThis morning’s dramatic departure of outgoing PM Kevin Rudd and replacement with Julia Gillard has smashed traffic records for Australia’s news websites, outstripping even the death of Michael Jackson and the Black Saturday bushfires.

Gillard’s rise as the first female Australian Prime Minister saw, for the first time, Fairfax Digital Media’s exceed more than one million page impressions per hour for two consecutive hours between 9am and 11am.  

Both and recorded their highest traffic spikes on record between 8am and 11am today, and posted their highest ever page impressions and unique browsers.

Fairfax’s recent deal with to show Ten News video content also paid off with live streaming news and background packages.

NineMSN’s Andrew Hunter said: “It’s been our biggest day ever.”

A spokesman for News Digital Media told Mumbrella: “According to internal systems, this morning between 8am and 10am, received more than one million page impressions per hour. At it’s peak, traffic to the site was triple that of a standard day.

“Traffic to The Punch surged last night. In the four hours between 8pm to 12am, traffic to the site was equal to three full day’s worth of normal traffic.

“There was also a surge to’s mobile sites. Morning traffic was up 57 per cent.”


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