Gillette partners with APN Outdoor for live sports content offering at railway stations
Gillette has joined forces with APN Outdoor to deliver live sports content at key railway stations across Sydney and Melbourne.
Launching through APN’s XtrackTV platforms, the content will promote Gillette’s new Proshield product at the start and end of each sports update.
The partnership is part of Gillette’s plans to drive engagement by appearing in front of their key demographic and extend its multiscreen presence.
Gillette is also using more traditional posters at railway stations to educate its audiences about the product’s features.
Richard Herring, CEO of APN Outdoor said the content opportunities for the XtrackTV platform “are set for further transformation”.
“The ability to provide an advertising platform aligned with high-quality content in a captive environment is something XtrackTV really does better than anything else.
“In the coming months, the content opportunities in this space are set for further transformation and as technology continues to improve and our footprint grows, the opportunities are truly exciting,” Herring said.
Mumbrella will be tackling a range of sports marketing issues at the Mumbrella Sports Marketing Summit on July 21. To see the program and to buy tickets click here.
