Paul Middleditch directs ‘trust’ ad for GIO
Leo Burnett Sydney has launched a campaign for insurance brand GIO that stresses what a husband, a wife, a boy and a dog stand to lose if they don’t have insurance.
http://youtu.be/eZ5NakIFszw
The ad was directed by Paul Middleditch at Plaza Films.
“The campaign reinforces GIO’s profile as a trusted brand in the category and shifts the focus back to what genuine insurance protection buys everyday, not just what it costs,” said executive manager of GIO marketing, Peter Williams.
Credits:
Chief Creative Officer: Lisa Harrison – Head of Suncorp General Insurance Marketing, Peter Williams – Executive Manager of GIO Marketing, Kate Barlow – GIO Campaign Advisor
Group Account Director:
Creative Director: Andy DiLallo
Senior Business Director: Tanya Vragalis
Business Manager: Rosie Fiorentino
Copywriter: Mike Felix
Art Director: Matt Swinburne
TV Producer: Rita Gagliardi
Production Company: Plaza Films
Director: Paul Middleditch
Executive producer: Peter Masterton
Editor: Peter Whitmore (The Editors)
VFX: Cutting Edge
Sound design: Song Zu
Media: Starcom
Trust the GIO?
Has anyone tried making a claim?
The insurance companies should be forced to publish their percentage of paid and rejected claims so consumers have some idea.
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