Girl and the jacket and fake Conroy first on Social Media Club Sydney agenda

Sydney’s social media champions are to start a monthly gathering to talk about challenges and developments in the developing area, Mumbrella can reveal.

And the first meeting of Social Media Club Sydney, on April 27, will see appearances from people involved in two of the most controversial recent stories in the space.  

Leslie Nassar, recently revealed as the man behind Twitter’s Fake Stephen Conroy, will be interviewed about the experience. And Adam Ferrier, managing partner at Naked Communications, will talk about the night’s topic which is authenticity and transparency in social media. Naked was behind the much-discussed fake girl with the jacket video.

The event, which will include a Q&A session, is at The Supper Club, above the Oxford Hotel near Taylor Square on Oxford Street. Admission is free, with doors opening at 6.30pm, with the formal program starting at 7.15pm.

The Sydney chapter of Social Media Club is the latest one in an international organisation which was founded in the US in 2006.

The co-founders of Social Media Club Sydney are Doug Chapman from The Marketing Store, Tiphereth Gloria from The Campaign Palace and Heather Ann Snodgrass, from Amnesia Razorfish.

Gloria said: “We’re hoping for enthusiastic debate and discussion around key strategic issues including the definition of authenticity and transparency. Is one ever appropriate without the other? If so, when and why?”

She added: “Is authenticity the same for journalists as it is for bloggers, for individuals, for advertising agencies, for PR or for brands or companies? Are we going to hold people and companies accountable for their words and actions?

“And are there any issues for people with different identities for work and personal lives? What happens when this identity gains a following?”

The club has already set up a Twitter account – @SMCSYD – and a Facebook Group – Social Media Club Sydney.

According to Gloria: “The intent of the Twitter account and the Facebook page is to get as many diverse people involved in SMCSYD as possible, and outside of the usual marketing/advertising/branding people that normally dominate the dialogue in this space, and to be a place where people come to learn about how to use social media effectively, both personally and to promote brands or businesses.”

Social Media Club Sydney has already generated online debate, with social media strategist Jye Smith warning on his blog that it could become “an echo chamber”.


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