Glen 20 uses its platform to help Meals on Wheels meet its increased demand due to COVID-19

Disinfectant brand Glen 20 is using its brand platform during the COVID-19 crisis to support Meals on Wheels Australia.

The TVC highlights the necessity of Meals on Wheels and the important work it does to support the elderly, particularly as its demand has significantly increased due to social distancing.

The campaign is part of a corporate partnership between Glen 20’s parent company, RB Hygiene, and Meals on Wheels Australia. $1m worth of disinfectant products from RB’s health and Hygiene brands, including Glen 20, Pine O Cleen and Dettol, are being distributed to Meals on Wheels clients and the volunteers who support them.

The campaign also highlights the further support Meals on Wheels now requires from Australians to help it meet the increased demand.

Arnaud Sudre, marketing director at RB Hygiene ANZ, said the brand wanted to make a positive impact on the community during the pandemic.

“At RB Hygiene, we are passionate about meaningful, purpose-led partnerships that help us deliver on our commitment to create a cleaner, healthier world – a commitment that sits at the very core of our business, and will continue to do so as we all work together to overcome COVID-19,” Sudre said.

“When ideating different ways our business could make a positive contribution to the community most vulnerable in this pandemic – the elderly – the synergies between Glen 20 and Meals on Wheels became very clear.

“As one of the country’s leading disinfecting brands, Glen 20 has been helping protect Aussies for generations, and so too has Meals on Wheels. While the means by which we achieve this may differ, we are motivated by a common goal and we are excited to partner with the Meals on Wheels team and do our bit to support them during this unprecedented period.”

Sharyn Broer, president at Australian Meals on Wheels Association, said the crisis has also required the organisation’s processes to change.

“COVID-19 has had a significant impact on how we operate our services. Not only have we seen an increase in demand for meals, we have also faced hurdles as to how we can deliver them to our clients,” Broer said.

“We’re very pleased to be working closely with RB, and in particular Glen 20, to bolster our nationwide efforts to drive much-needed donations via above-the-line activity. It is a very generous offer and wonderful to have their backing as we try to overcome the many challenges the pandemic presents our organisation.”

The campaign is running nationally.


Client: Glen 20
Partner: Meals on Wheels Australia
PR Agency: DEC PR
Media Agency: Zenith


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