GMR Marketing comes to Australia
Engagement marketing agency GMR Marketing is expanding and opening an office Sydney.
The announcement:
MILWAUKEE, Wisc., Feb. 7, 2011 – GMR Marketing, the world’s largest engagement marketing agency, is adding Australia to its growing global footprint with the opening of a new office in Sydney.
In response to growing global client demand to extend GMR’s specialist scope of service into key international markets, GMR’s Sydney operations, covering the Oceania region, will be led by experienced Australian marketing executive Lindsay Chappel, formally of M&C Saatchi Sport & Entertainment and Traffik Marketing. The new office will be the 24th office globally, with GMR now operating in 14 countries. In 2010 and earlier in 2011, GMR commenced operations in the UK, Germany, Poland, Spain, Russia and Singapore, in addition to its existing extensive network. GMR Australia is a result of a joint venture between GMR Marketing and the Clemenger Group, Australia’s largest communications group.
Fan-buzzword-bingo-tastic!!
BUT exactly what does GMR include in its ‘range of expertise and capabilities’?
‘Best in class’ press announcements clearly aren’t included in its ‘specialist scope of services’.