Go, 7Flix, Go
There’s a well-known tactic from our major free-to-air TV networks of trying to match each other’s programming to not allow the other one the advantage.
Now it appears Network Seven has gone one better and matched rival Nine Network’s branding with the launch of its new channel 7Flix.
Eagle eyed readers may be able to draw a comparison between the pink, orange and yellow in the above logo, and the pink, orange and yellow in Nine’s multichannel Go’s logo:
Fortunately viewers probably won’t get confused as the offerings will be completely different. 7Flix will have “movies to fall in love with” and “big shows that you can’t get enough of” and looks aimed at younger females.
9Go on the other hand is: “Offering the young and young at heart a sensational line-up of entertainment, reality, comedy, family and blockbuster movies – there really is something for all the family on 9Go!”
Right oh.
I’m going to go out on a limb and say that both idents were designed in-house.
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There’s no similarity between these logos on any level – shape, colour, texture: all different. Why is this even a story?
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