Goa launches new billboard in Clayfield

Goa has announced the addition of another Iconic Series billboard in Clayfield, Brisbane.

The announcement:

Queensland Out-of-Home player goa has announced the addition of another billboard to its preeminent ICONIC SERIES. This huge 10m+ tall structure is positioned in the heart of Clayfield, in what is considered to be the ‘golden triangle’ of high-income earners in Brisbane.

The CLAYFIELD ICONIC, similar to its series counterparts, employs the same principles that THE ICONIC SERIES was built on, boasting size, scale and visual extras such as luminescent features within the billboard structure itself, architectural design and landscaping – all of which adds to the visual amenity of the space and the impact of an advertiser’s creative.

Chris Tyquin, CEO and Joint Managing Director of goa spoke of the company’s decision to expand THE ICONIC SERIES into Clayfield;

“Considering Clayfield’s affluent population, this new ICONIC location is expected to be a hit with our clients and residents alike.”

goa’s ICONIC SERIES is, and always has been, skewed towards high-income earners. Reaching 30% of high income earners in the Brisbane market on a weekly basis goa is in a unique position to connect with this target demographic.  

“THE ICONIC SERIES is something different in Out-of-Home. Consumers have been exposed to the same rectangular billboards on sticks time and time again, whereas our structures are designed to be much more than that with every detail added specifically to get goa advertisers noticed and engage with our audience beyond a momentary glance,” Chris added.

goa’s bold growth strategy has seen its digital networks THE goa GRID and THE ICONIC SERIES expand to be the largest Australian network per capital and a formidable media channel in its own right – boasting an audience of over 1million people per day.

Source: MAW


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