Gogglebox kicks off its 10th season to 704,000 metro viewers

Ten and Foxtel’s co-production, Gogglebox Australia, has returned to screens for the 10th season, drawing 704,000 metro viewers and helping Ten to a rare channel audience share win over Seven just as its long-time CEO Tim Worner announced his departure. The show’s 2018 season premiered to 715,000, while 2017 saw 824,000 metro viewers tune in. 

With 742,000 metro viewers tuning in to watch the Bachelor Australia, Ten held a 16.6% audience share over Seven’s 16.2%, but the night overall still went to Nine with 22.4% of the share.

Gogglebox is back for its tenth season

The Bachelor also topped all three of the key advertising demographics for Ten – 16-39s, 18-49s and 25-54s – while Gogglebox took second spot in all three, followed by Seven News in the older two demographics and The Ashes in the younger.

Session one of day two of the second Ashes test, which aired on Nine in Melbourne, Adelaide and Perth and 9Gem in Sydney and Brisbane, brought in 724,000 metro viewers for Nine Network, whereas its NRL coverage of the Manly Sea Eagles vs Wests Tigers which aired on Nine in Sydney and Brisbane brought in 246,000.

Seven took the top spot for the night with Seven News which brought in 994,000 metro viewers, while 826,000 watched Nine News and 656,000 ABC News. Home and Away was Seven’s most-watched entertainment program with 575,000 metro viewers, and 320,000 tuned in for its AFL panel show The Front Bar.

In the consolidated 28-day figures, the famed correct episode of Shaun Micallef’s Mad As Hell appeared again. The show was aired on July 18 after the ABC aired the incorrect episode the day prior. Bringing in 362,000 metro viewers on the night, the correct episode delivered 411,000 in the 28-day figures.

9Gem was again the most-watched multi-channel thanks to The Ashes, holding a share of 6.9% which added to Nine Network’s total audience share of 33.1% above Seven’s 25.1%, Ten’s 22.0% and ABC’s 12.5%.


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