F.Y.I.

Gold Coast Bulletin goes 3D

The Gold Coast Bulletin will print a 12 page lift-out in 3D  – complete with 3D glasses – this Saturday.   

The announcement:

With the AFL and NRL grand finals set to be broadcast in 3D, Australia’s largest regional newspaper, the Gold Coast Bulletin is also joining the 3D craze.

This Saturday every reader will receive a pair of 3D glasses and a 3D 12-page lift-out, featuring three dimensional photographs of iconic Gold Coast places, people and attractions.

Editor Dean Gould said the innovative idea would allow Gold Coast Bulletin readers to experience the Gold Coast in 3D.

“The free glasses are similar to the ones you receive when you go to the movies to watch a 3D film,” Mr Gould said.

“People are really fascinated by 3D technology at the moment and we wanted to show readers the Gold Coast as they’ve never seen it before.”

Gold Coast Bulletin Creative Manager Nathan Lister said the photographs were converted into 3D images using a special computer software program.

“Firstly, we selected photos that had good foreground and background elements, making them more suitable for 3D,” he said.

“We then converted the images by using Photoshop techniques and altering the colours in the photo.”

When viewed through the 3D glasses, which have one red lens and one blue lens, the mind is tricked into seeing the image as three dimensional.

The Gold Coast Bulletin’s 3D promotion will continue next week. From Monday September 13 to Friday September 17 each edition of the newspaper will feature a 3D page with more amazing Gold Coast images for readers to collect.

The Gold Coast Bulletin is building a reputation as a progressive and vibrant title in the fifth largest city in Australia, with a host of recent innovative ideas including a special carbon neutral edition and election podcasts.

Source:  Gold Coast Bulletin press release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.