Gold Coast Tourism has aimed its ‘Famous for fun’ campaign at the gay and lesbian community.
The campaign, devised by Pink Media Group, includes the web destination GayGoldCoast.com.au, involves sponsorship of gay and lesbian events in Sydney and Melbourne, online advertising and radio ads on gay radio station JOY 94.9.
Ben Pole, director of communications and marketing services for Gold Coast Tourism said: “We have spent a few years now building the foundation of our gay and lesbian offering by assisting the local industry with accreditation, working with businesses to understand sector expectations, and building engagement through online channels.”
“Recently we integrated more specific gay and lesbian themes into the destination’s overarching Famous for fun positioning with some great local talent to show that the Gold Coast really is fun for everyone.”
Pink Media Group’s Ben Mulcahy added: “Organisations who welcome the gay and lesbian community in a strategic manner will be rewarded with pink dollars. With amazing beaches, restaurants, hotels and weather, the Gold Coast is a great holiday destination. “