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Golf balls, tennis balls and hot coals hurt NAB banker in ‘breakup’ campaign roll-out

The latest installment of the NAB breakup campaign, in which the bank is given the cold shoulder by its competitors, sees three short films added to the ‘Unpopular’ TV spot launched last week.

In one of the films, to be found on NAB’s website, rival banks lock the NAB banker in a sauna after chucking water on the hot coals.

The second, ‘target at tennis’, features a tennis game that gets rough.

In the third, the NAB banker comes under fire from a hail storm of golf balls.

“Break up” is the most recently salvo in NAB’s differentiated strategy, launched over two years ago.

Credits:

  • Agency: Clemenger BBDO Melbourne
  • James McGrath – Creative Chairman
  • Ant Keogh – Executive Creative Director
  • Julian Schreiber – Creative Director
  • Tom Martin – Creative Director
  • Sonia von Bibra – Producer
  • Tim McColl Jones – Business Director
  • Simon Lamplough – Group Communications Director
  • Kelly Richardson – Senior Account Director
  • Jessica Hughes – Account Manager
  • Production Company: Revolver
  • Justin Kurzel – Director
  • Michael Ritchie – Executive Producer
  • Pip Smart – Producer
  • Client: NAB
  • Andrew Hagger – Group Executive
  • Sandra de Castro – EGM Strategy & Marketing
  • Kevin Ramsdale – GM Brand & Sponsorships
  • Fiona Le Brocq – Head of Brand Management
  • Jade Lindrea-Jones – Senior Brand Manager
  • Laura Wilson – Senior Brand Manager
  • Sarah Coghlan – Brand Manager
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