The good old days. Or, as news.com.au likes to call it, the home page

Every publisher loves evergreen content – those articles you an keep sending readers to month after month.

Or in News Corp’s case, year after year.

Dr Mumbo notes that news.com.au is suggesting to its readers, via content marketing platform Outbrain, a particular article on sister News Corp site GQ Australia.

Excitingly, there’s a new host for TV show Top Gear.

Or rather, there was – when the article was written in June 2015, and Chris Evans was announced in the role.

Somewhat ironically, the article asks: “What will the show be like without Clarkson’s brash, blokey personality? We will have to wait and see.”

We have in fact already waited, and already seen.

Fans of the show will be aware that it didn’t go to plan, and Evans left four months ago.

Still, as other prominently highlighted stories on the home page of news.com.au today include an article about a woman who listens to podcasts on the way to work Dr Mumbo supposes he should keep his expectations in check.

topics Chris EvansGQjournalismnews.com.auTop Gear

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Comments: 2

Inside Job 24 Oct 16

I’m a fan of the conspiracy theory stating that Evans was planted there by the BBC as an intentional fall guy.
Viewers would reject him as a terrible host, and the BBC could then replace him with someone more palatable, so the new host would be compared to Evans, and not Clarkson, creating a significantly better conversation for the BBC.
Tinfoil hats of the world, unite.

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Hank Steakfist 2 Nov 16

@ Inside Job

Ah yes the old ‘New Coke’ corn syrup switcheroo trick.

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