Dr Mumbo

The good old days. Or, as news.com.au likes to call it, the home page

Every publisher loves evergreen content – those articles you an keep sending readers to month after month.

Or in News Corp’s case, year after year.

Dr Mumbo notes that news.com.au is suggesting to its readers, via content marketing platform Outbrain, a particular article on sister News Corp site GQ Australia.


Excitingly, there’s a new host for TV show Top Gear.

Or rather, there was – when the article was written in June 2015, and Chris Evans was announced in the role.


Somewhat ironically, the article asks: “What will the show be like without Clarkson’s brash, blokey personality? We will have to wait and see.”

We have in fact already waited, and already seen.

Fans of the show will be aware that it didn’t go to plan, and Evans left four months ago.


Still, as other prominently highlighted stories on the home page of news.com.au today include an article about a woman who listens to podcasts on the way to work Dr Mumbo supposes he should keep his expectations in check.


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