Good Talent Media adds seven clients to roster and launches podcast

PR agency Good Talent Media has secured seven new clients since February, in the face of the ongoing economic impacts of COVID-19.

The list of new business includes home food delivery company Easi, community health franchise Each, and national disability services program Ticket to Work.

PR manager David Latham said the agency is making a new hire this month to keep up with demand.


“Our service delivery team has been spinning its wheels furiously to get our clients coverage and on the sales front we keep bringing them through the door,” he said.

“Being staffed by former journalists is a distinct advantage when it comes to getting stories crafted up and packaged the right way. We’ll be bringing another journalist in this month to keep up with demand.”

Founder and director Tony Nicholls, for example, previously worked as a journalist with the ABC, SBS, and Ten.

The agency has also launched a podcast, Press the Press, featuring interviews with journalists, chiefs of staff, and lobbyists. So far, episodes have featured SBS newsreader Ricardo Goncavles, contributing editor of The Monthly and New York Times contributor Richard Cooke, and former Howard government advisor and PR counsel to Essendon football club, Ian Hanke.

Good Talent Media explained that future interviews include Hugh Riminton, Emma Alberici, and Paul Bongiorno.

“The podcast is all about the inside word on how public opinion is made. People like to think they’re original thinkers, but the fact is that the media still frames and leads public discourse,” Latham added.

“We want to pull back the curtain and look at how public opinion is framed and arguments prosecuted, and why.”


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