Bad times for production houses; Fosters’ flag hijack; Harpers goes downhill; Dubai’s PR crisis
Australia’s TVC production houses are facing a grim outlook, warns Campaign Brief:
“Lower profit margins have seen companies reducing their overheads, while still trying to maintain the same level of service, sparking fears this will force some companies to close.”
Daniel Oyston on brand vs flag:
“As Marcus North became the 18th Australian to score a century on debut, the camera panned to a section of the crowd with Aussie supporters in it … and there it was, a jubilant fan waving an Aussie flag with the Fosters logo emblazoned across it. Clearly in breach of the guidelines of its use. I couldn’t help, in my cynical mind, wonder if this was some sort of ambush marketing and that Fosters reps were handing out Fosters sponsored flags for supporters to take into the ground and display. Or maybe it was a poorly executed attempt to strengthen the overseas perception that Fosters is the beer drunk by all Australians.”
“What the hell happened to Harper’s?” asks Girl With a Satchel:
“I still enjoy some aspects of the magazine (mainly the beauty content), but it no longer ‘speaks’ to me, sidetracked as it is by international designers I don’t particularly care about, pricey high-end fashion I can’t afford and fabulous people who live in a parallel universe I’d rather not visit.”
Dubai’s PR has gotten so bad that it’s hiring an agency to try to find out why.
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