GOODLINX: Goodby’s awards hell; Freeview stumbles; Death and PR; Mia on mag covers
Jeff Goodby, co-chairman of Goodby, Silverstein & Partners on life as a juror at the ANDY Awards:
“First, make a tired, banal idea seem brilliant and new. Then claim unheard-of results (‘over 12,000 quality visits!’). Worked up, Gerry Graf suggests that we do an entry video parody that makes ‘the TV commercial’ sound like new ground. As if on cue, the next entry we watched was a film that made recycling sound like it had just been brilliantly invented last week.”
Freeview is beginning to go wrong before it has even launched, says technology guide Smarthouse. It warns that what the networks are planning to offer has little benefit for viewers and is simply intended to hamper roll-out of the Foxtel IQ.
ACP’S Grazia has hit the wrong tone with its coverage of the bushfires, warns Girl With A Satchel:
“Grazia is well-meaning, no doubt, but I can’t help but feel its fashionification of this unfortunate event borders on being tacky”
Mark Borkowski on the PR handling of the last days of British Big Brother celebrity Jade Goody:
“There are notes of disgust registering around the country that she’s intending to let a film crew follow her through her final weeks as well as to her wedding, assuming it happens before she is too ill to cope. There shouldn’t be; this is a woman dying as she lived.”
How the Canadians and French subsidise newspaper and magazines.
Ex Cosmo editor Mia Freedman on what makes a great cover:
“Hot damn I love magazine covers that make me stop and think. They so rarely do anymore. This cover of new UK ‘fashion and fame’ glossy LOVE would safely fall into this category. I. LOVE. IT.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin