Harold Mitchell – it’s not Wall Street; Phoenix from the flames; Adtech – the gulf between ad agencies and social media
Media buyer Harold Mitchell talks to Business Spectator about why things aren’t as bad here as the rest of the world:
“An analyst who might think that media buyers have got their head in the sand probably should move closer to the corner office where there is a window and look out the window and find that it’s not Wall Street; it’s Australia and Australia has been doing better.”
A new local paper, The Phoenix, is being distributed free in bushfire areas, reports the Newsagency Blog.
Media owners and agencies are bracing themselves for cutbacks in US ad spend of up to 20%, says Paul Thomasch of Reuters.
The Adtech conference highlighted differences within the industry says Daniel Young on the Just Another 24 Hours blog:
“The advertising industry is culturally aligned with campaigns with a start and an end point while social media strategists and the PR industry are focused on building and managing relationships with influencers over time.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
not sure i’d agree with Daniel Young … a more apt description would be ‘social media strategists and the PR industry are focused on talking about themselves and using the word influencers to differentiate what they do’ … all for discussion around these areas but the irony is there’s no discussion just a lot of empty words and terrible, terrible examples.