GOODLINX: PR in a slow news week; Australia’s clean feed embarrasment; another Heineken classic
How to get PR coverage in a slow news week.
From MediaShift: Transparency as a PR principle, not a tactic.
A great Heineken ad. You don’t need to speak the language to enjoy it:
[youtube=http://au.youtube.com/watch?v=S1ZZreXEqSY]
Colin Jacobs of Electronic Frontiers Australia on digital minister Stephen Conroy’s plan to clean up the Australian online landscape:
“The rest of the world has been smirking at Stephen Conroy’s ill-conceived plan to censor Australia’s Internet for a while now, but a new study is a serious embarrassment.”
From PR practitioner Alexander McNabb:
“I have been hearing a few comments that 2009 will be a good time for public relations because companies will be looking to save money and PR is a better way to reach people for less than advertising. I disagree strongly.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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