GOODLINX: PR in a slow news week; Australia’s clean feed embarrasment; another Heineken classic
How to get PR coverage in a slow news week.
From MediaShift: Transparency as a PR principle, not a tactic.
A great Heineken ad. You don’t need to speak the language to enjoy it:
[youtube=http://au.youtube.com/watch?v=S1ZZreXEqSY]