GOODLINX: PR in a slow news week; Australia’s clean feed embarrasment; another Heineken classic

How to get PR coverage in a slow news week.

From MediaShift: Transparency as a PR principle, not a tactic.

A great Heineken ad. You don’t need to speak the language to enjoy it:  

[youtube=http://au.youtube.com/watch?v=S1ZZreXEqSY]

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