Google uses US agency Venables Bells & Partners for local version of global campaign
Google has turned to an American ad agency for its new campaign targeting local businesses by showcasing how Google can make it easy for customers to find businesses listed on the search platform.
https://www.youtube.com/watch?v=76Z8lLBaV00
The ads are part of a global campaign created by US agency Venables Bells & Partners, with M&C Saatchi set to help on some of the future components of the local campaign.
Local businesses are showcased in the 30 second ad which highlights how the platform works with local businesses, while longer form videos highlight how the platform has work for specific businesses.
Mumbrella understand Veneables worked on the local version of the campaign to ensure consistency across all markets.
https://www.youtube.com/watch?v=eVH6yXyi2Og
The American campaign:
https://www.youtube.com/watch?v=LCzri4tXuF0
Credits:
- Client: Google Australia
- Creative agency: Venables Bell & Partners. (NB we continue to work with M&C Saatchi locally).
- Media agency: PHD
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Is YouTube, locally in Australia, receiving more eyeballs than traditional television is yet?
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“Google has turned to an American ad agency for its new campaign targeting local businesses”
“the 30 second ad which highlights how the platform works with local businesses”
What a joke Google is becoming. Local?… they don’t know what that is.
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