Google adds A$53bn of benefits to Australia according to new report

January 18, 2021 2:34

Google Australia and consultancy AlphaBeta have released new research that claims Australian businesses and consumers received an estimated A$53 billion in benefits through Google Australia’s search, advertising and entertainment platforms in a year.

The Economic Impact Report prepared for Google by AlphaBeta found that the annual economic value from Google’s applications and platforms are worth A$39 billion for Australian businesses, and A$14 billion for Australian consumers.

Google, Facebook, the Australian Government and several of the main media companies in Australia are currently in dispute about the role of Google in distributing news and how publishers should be compensated.

In 2018 Google Search accounted for 3.44 billion visits to large and small Australian news publishers, which equated to approximately A$218 million in value going to Australian publishers each year from Google traffic, according to Google.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.