Google, Destination Melbourne, Customer Frame and Gate 7 complete Mumbrella Travel Marketing Summit

March 15, 2018 9:00

Mumbrella’s Travel Marketing Summit has been finalised with the addition of Google, Destination Melbourne, Customer Frame and Gate 7.

Michelle Allen Mumbrella Travel Marketing Summit

Google’s Michelle Allen will join a panel discussing marketing to consumers on the move

Google’s industry head of travel, Michelle Allen, will join a panel on marketing to travellers on the move, led by Storyation head of content, Lauren Quaintance. The panel will discuss each part of the process when it comes to reaching the consumer on the move – a serious challenge for an industry grappling with how to connect with people who travel on a whim.

The Mumbrella Travel Marketing Summit will take place on April 12 followed by the Travel Marketing Awards, which for the first time is a gala dinner ceremony. Tickets for both the summit and the awards dinner are available now.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.