Google ‘maps’ Australia’s love in Mardi Gras campaign

Google is showing its support for the Sydney Gay and Lesbian Mardi Gras with a map which creates drawings to match   questions and answers about love.

Created by Google in partnership with Australian Marriage Equality, the campaign visualises survey results and YouTube Polls collected from thousands of consumers across Australia’s states and territories.

The survey asked people whether they are in love, how they feel about public displays of affection, their personal experiences with love and whether they think marriage equality is fair.

The Interactive Map reveals data collected by Google and Youtube polls.

Consumers can follow different coloured pens on the map as they draw images like a human heart, a dartboard and a birthday cake to represents the findings.

Tara McKenty, creative director at Google Australia, said: “We’re a data-driven company. So we set out to see if we could quantify the unquantifiable, and we polled the nation on love: We asked who’s in love. We asked them how strongly they’re in love, we showed people photos of other people in love and asked if they could spot love when it was right in front of them.”

The map, which draws a human heart in rainbow, reveals insights such as 45% of Australians are currently in love, 85% think holding hands in fine and 63% think it is fair to make same-sex marriage legal.

One of the maps images shows how Australians feel about public displays of affection.

Renee LaBriola, leader of Google Australia’s ‘Gayglers’ employee group, said the company was “committed to cultivating a work environments where Googlers can be themselves and thrive.”

“We also want our employees to have the same inclusive experience outside of the office, and for LGBTQI communities to be safe and to be accepted wherever they are.”

Executive director of The Equality Campaign, Tiernan Brady, said the values of fairness and respect need to continue to underpin marriage equality conversations.

The campaign comes following Google’s announcement of the Sydney Gay and Lesbian Mardi Gras grant recipients including Androgen Insensitivity Syndrome Support Group Australia, Selamat Datang, People with Disability Australia, Lifesavers with Pride, Trans Sydney with Pride, Northern Territory AIDS and Hepatitis Council & Departure Lounge, Psychedelic Love, Sydney Women’s AFL, The Gay and Lesbian Association of Doctors and Dentists, Wett Ones Sydney Swim Team, Inner City Legal Centre, DAYENU, Gay Tradies, Oceania Rainbow, Flourish Australia and Different Strokes Dragon Boat Club.

Google’s Love By Numbers Data is hosted online by The Equality campaign.


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