Low-cost airline Jetstar pitches its public relations account
Jetstar is on the hunt for a new public relations agency with its PR account up for pitch, Mumbrella understands.
Incumbent agency One Green Bean was signed the account in April 2015 and worked across Jetstar’s brand marketing and PR.
Mumbrella understands One Green Bean will not be participating in the pitch process.
For One Green Bean the pitch follows on from Woolworths pitching its PR account.
Other clients of One Green Bean include: Colgate, Nike, Google, Ben & Jerry’s, Commonwealth Bank, Palm Olive and Jacob’s Creek.
Both One Green Bean and Jetstar have declined to comment.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Is this the third pitch in four years? Is Jetstar the new Vodafone?
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@RP – Apparently they need to cut costs. Yet their reported financials are not bad.. its really Qantas’ continued financial failures that is putting pressure on units like Jetstar which is putting cost reduction pressures on suppliers.
Its a false economy, but some clients just dont get it.
There is an old truism “you get what you pay for” in business..
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